David Cost: Rainbow Apparel Co. VP of Digital and Ecommerce

The physical store isn’t dead, data inspires customer love and free shipping beats fast shipping nearly every time.David Cost, vice president of ecommerce and marketing at Rainbow Shops is an ecommerce innovator, a person who understands that trying something first can give you an edge. But when he joined us for The Fearless Commerce Podcast he explored the curse of the shiny object. Cost also provided a history lesson around the early days of selling online, provided a look at where digital marketing is headed and dished out enough career advice to fill a self-help book or two while providing suggestions to neutralize fear so it doesn’t quash creativity.—This is The Fearless Commerce podcast, a regular plunge into understanding why commerce leaders do what they do and how they managed to embrace fearlessness in the face of retail.Signifyd