David Gordon on the Rep of the Future (a NEMRA study)

Welcome to the Flowing Sales Podcast! In this episode, we're thrilled to have David Gordon, principal of Channel Marketing Group, joining us to discuss the future of manufacturing sales reps. David provides an in-depth look at the "Rep of the Future" study, commissioned by the National Electrical Manufacturer Rep Association (NEMRA), and shares valuable insights into how the role of reps is evolving. Discover how the industry has changed over the past five years, influenced by factors such as the COVID-19 pandemic, advancements in technology, and shifts in market dynamics. David covers a range of topics including: The impact of succession planning and consolidation within the rep community The increasing importance of demand generation and marketing How manufacturers' expectations of reps are changing The role of technology and the need for a modern technology stack Strategies for reps to adapt and thrive in a rapidly evolving market David also shares his thoughts on the upcoming "Manufacturer of the Future" report and how it will shape the next iteration of the "Rep of the Future" study. Whether you're a manufacturer, distributor, or sales rep, this episode is packed with actionable insights and strategies to help you stay ahead of the curve. Don't miss this eye-opening discussion on the future of manufacturing sales reps. Be sure to subscribe for more industry insights and visit channelmkt.com to learn more about Channel Marketing Group's services. For more updates and to access the full reports, visit nemra.org and subscribe to Electrical Trends at electricaltrends.com. Contact David Gordon: Website: channelmkt.com Email: [email protected]