David Mihm on the State of Multi-location GBP Management

In this episode, Claire speaks to Near Media's David Mihm on the obstacles and opportunities that lie in wait when dealing with Google Business Profiles for multi-location businesses.Listen to learn:Why bulk verification can be such a struggle for enterprise businessesThe best approach to managing local SEO between HQ and branch levelsA two-level training framework for local SEO and enterprise businessesThe value of third-party vendors in highlighting the importance of local SEOWhat's next for schema and GBP PostsWhen we should be expecting Google to launch SGE, and what it might look likeResources:BrightLocal's Brand Beacon Report: https://www.brightlocal.com/research/brand-beacon-report/Near Media: https://www.nearmedia.co/Near Media's Research and Analysis: https://www.nearmedia.co/tag/analysis/The Near Memo Podcast: https://www.nearmedia.co/memo/Is Google's DMA Compliance DOA for Local Searches in Europe?: https://www.nearmedia.co/google-serp-restaurants-eu-dma-analysis/Don’t Put All Your Eggs In Google’s Basket – Beyond the Google Monopoly: https://www.brightlocal.com/blog/beyond-google-monopoly/Follow Near Media on LinkedIn: https://www.linkedin.com/company/nearmediaco/Follow Near Media on X: https://twitter.com/nearmediacoFollow David on LinkedIn: https://www.linkedin.com/in/davidmihm/