David Tiltman on B2B marketing’s new dawn

Episode 5 of the B2B Marketing Needs Don Draper podcast, hosted by True, titled "David Tiltman on B2B marketing’s new dawn" was published on June 21, 2022 and runs 24 minutes.

June 21, 2022 ·24m · B2B Marketing Needs Don Draper

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Episode Description

David Tiltman is the SVP of Content for WARC. They provide the latest evidence, expertise and guidance to make marketers more effective. Their clients include the world's largest advertising and media agencies, research companies, universities and advertisers.

WARC features advertising case studies and best practices from more than 50 respected industry sources, including Cannes Lions, The IPA and the DMA.

We discuss:

Why now is a great time to be in B2B marketing
The B2B effectiveness Ladder - Explained
How to move up the B2B Effectiveness Ladder
A scientific approach to B2B marketing

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