Dayparting desde la estrategia y presupuesto de medios

from MARKETING CON EL PROFE LUIS POVEDA · host LUIS FERNANDO POVEDA CALDERÓN

Consiste en seleccionar y comprar espacios publicitarios en franjas horarias específicas del día para maximizar el impacto en el público objetivo. Se basa en los diferentes niveles de audiencia y en los comportamientos de consumo mediático según la hora.

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This episode is 16 minutes long.

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This episode was published on November 27, 2025.

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