[DD] Trad Marketing vs Self Marketing

from Ditch Diggers · host Mur Lafferty

"The best way to survive is to turn everything into hilarity." - Ursula Vernon In this episode we dive into the chaotic world of writing, marketing, and the ups and downs of self-publishing. Mur shares her recent trip to Maryland for Independent Bookstore Day, and Ursula catches us up on Swordheart's launch. Self promotion is hard, ya'll. Highlights: (05:12) Mur's experience running a solo RPG at an independent bookstore (12:45) Ursula's updates on Swordheart and her UK marketing team (25:30) The difference between traditional marketing and self-promotion (38:15) The importance of targeted outreach to influencers (47:50) Mur's thoughts on new marketing tools and strategies (55:30) Reflections on the passage of time and creative endeavors (This post went live for supporters on May 22, 2025. Join the Fabulists if you want early, ad-free, and sometimes expanded episodes!) Transcript Links: Death of the Author (Game) Stamp Fans (Mur isn't set up there yet, but bookmark that page) Escape Pod Evergreen Links: Ursula Vernon/T. Kingfisher Mur Lafferty Mur on Focusmate! Mur on Instagram, Youtube Support via Patreon! Theme song by Devo Spice Support Local Book Stores! Ditch Diggers credits:theme song by Devo Spice, art by Numbers Ninja, site hosted by Libsyn (or Patreon). May 19, 2024 | Season 11 Ep 4 | murverse.com "Navigating Agents, Rights, and Reality" by Mur Lafferty and Ursula Vernon is licensed under CC BY-NC-ND 4.0

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