Debenhams Teams with Revolution Beauty

Debenhams is launching a bold beauty and fragrance strategy with Revolution Beauty, blending Debenhams’ brand muscle with Revolution’s expertise to create holiday-ready products from popular labels like PrettyLittleThing and boohooMAN — all set to debut before Christmas and expand into more Debenhams brands. Through a royalty-based license, Revolution handles everything from development to global distribution, while Debenhams retains creative control and profits from its IP, paving the way for a smarter, asset-light growth model. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/3abbc66f818e4069