Decarbonizing the Digital Ad Game

The digital advertising world moves fast, but at what cost? Every impression, click, and video view comes with an invisible carbon footprint. In this episode, we’re joined by Avril Tomlin‑Hood, CEO of BOA, a groundbreaking media-buying agency that’s challenging the status quo and proving that scaling a brand doesn’t have to come at the planet’s expense.BOA is pioneering a new model of sustainable media buying, one that actually improves ad performance. Avril shares how her team is using data science, statistical process control, and values-driven strategy to help brands cut wasted ad spend and dramatically reduce their digital carbon emissions. Boa's vision is both practical and ambitious: a digital advertising landscape that’s not only smarter and more efficient but cleaner and more aligned with the future we all want to build.Avril Tomlin-Hood is the founder & CEO of boa, a sustainable media buying agency. Over her 17 years in the marketing industry, she has partnered with some of the world’s most recognizable brands—including USTA, the NBA, Scotiabank, SoFi, and many more—bringing deep technical acumen and strategic insight to every engagement. Known for her collaborative, relationship-driven approach, she believes the best results come from a holistic, strategically aligned approach to media planning. A passionate advocate for sustainability, she’s a recognized leader in green media buying, leveraging emerging ad tech to prove that more sustainable advertising is also more effective.Avril's WebsiteWe talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.B Corp Certification We would love to hear from you! Send us an email: [email protected] or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!Listen to Up to So Good: The Purpose of Business Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.Website We're Up To So GoodYou can watch our episodes at YouTube Thank you for tuning in to another episode of Up to So Good!