Decoding Female Shopper Dynamics: Insights from the SheShops Report
First published
07/09/2024
Genres:
business
Summary
In this episode of the Customerland Podcast, we explore the newly released SheShops Report, which sheds light on the significant influence of female consumers. We're joined by Ingrid Sierra, VP of Global Marketing at FinFare, and Mary Mathes, Director of Data Insights at Alpha Diver, who help us break down the key findings of this important study.We discuss the origins and goals of the report, emphasizing the economic power of women and the need to understand their unique shopping behaviors. ...
Duration
Parent Podcast
Customerland
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