Demystifying Programmatic Advertising & the Legacy AdTech Industry

In the second episode of LabTech, we delve into the fundamentals of programmatic advertising & the legacy AdTech industry.

Join Chandru and Chorley as they break down what programmatic advertising is, starting with the role of publishers. They discussed the evolution from traditional ad placements to real-time bidding, detailing how ad units are sold through a complex ecosystem, Supply Side Platforms (SSPs), ad exchanges, and Demand Side Platforms (DSPs), highlighting their significance in the current landscape.