Denim Wars | From Freak to Chic | 4

Episode 4 of the Business Wars podcast, hosted by Audible, titled "Denim Wars | From Freak to Chic | 4" was published on November 11, 2020 and runs 24 minutes.

November 11, 2020 ·24m · Business Wars

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Summary

It's the late '60s and Levi's is seeking to stay on trend by tuning into the flower-power movement taking over San Francisco. But keeping up with the ever-shifting tides of fashion is harder than it looks and soon Europe will be taking jeans onto an unfamiliar battleground: the catwalk. Listen ad-free on Wondery+ here Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Description

It's the late '60s and Levi's is seeking to stay on trend by tuning into the flower-power movement taking over San Francisco.

But keeping up with the ever-shifting tides of fashion is harder than it looks and soon Europe will be taking jeans onto an unfamiliar battleground: the catwalk.

Listen ad-free on Wondery+ here

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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