Denise Lee Yohn FUSION of Brand and Culture

In this episode, Steven Morris and Denise Lee Yohn discuss:Importance of aligning your brand identity with your internal cultureUnderstanding leaders and how to lead effectivelyReconciling faith or belief with careerHaving good personal branding versus showing your genuine selfAdvice for younger people or those who aspire to level up their careerKey Takeaways:Cultivating a strong brand identity or good culture starts from within the companyLet your personal values be integrated into how you work - don't keep your belief and career separate.Have an "others" leadership mindset - always ask how you can make others better.Setting up a personal brand is all about manipulating how others experience you but you can let go and just be your genuine and authentic self and let that shine."Have your own definition of success, be clear about that and own it for yourself… establish your own core values that will guide what you do and how you do it" —  Denise Lee Yohn Get "The Beautiful Business" book by clicking on this link: https://the-beautiful-business.com/ Connect With Denise Lee Yohn:Website: https://deniseleeyohn.com/LinkedIn: http://linkedin.com/in/deniseleeyohnYouTube: http://www.youtube.com/user/dyohn1Facebook: https://www.facebook.com/pages/Denise-Lee-Yohn/103500413478Twitter: https://twitter.com/deniseleeyohn   Connect With Steven MorrisWebsite: https://matterco.co/LinkedIn: https://www.linkedin.com/in/stevenmorris111/Instagram: https://www.instagram.com/matter_smorris/Twitter: https://twitter.com/StevenMMorris Steven Morris, CEO of Matter Consulting is an ever-curious life-seeker, brand and culture building expert, advisor, author, and speaker. With over 27 years of entrepreneurial experience, he has served as a trusted advisor to over 3,000 business leaders and evolved more than 250 brands and cultures, including Google, Habitat for Humanity, Samsung, and Disney. His best-selling book, "The Beautiful Business," and his widely read Insights blog are a testament to his consulting expertise in creating unignorable, magnetic, and sustainable companies.His diverse interests, including meditation, fine art painting, surfing, and beekeeping, infuse his work with creativity, soul, and a deep understanding of the human experience.You can find more podcasts and join 30,000+ other brilliant and soulful readers of his weekly INSIGHTS blog at MatterCo.