Designed to Disagree: Putting Cognitive Diversity Into Practice

In August 2021, a Fortune Magazine article featured the headline: “Why the best leaders build teams that disagree.” It discussed the concept of cognitive diversity, the intentional inclusion of people with different ways of thinking, different viewpoints, and different skill sets. In this episode, Chris Soria and Kristy Cerullo explore how and when AEC marketers can harness the principles of cognitive diversity to design teams that achieve greater productivity, boundless creativity and, most importantly, happiness. Host: Kristy Cerullo, Marketing Manager, First Environment Featured Speaker: Christopher Soria, Vice President, Marketing Strategist–Health, CannonDesign If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at [email protected]. To find out more, check out our SMPS NY Chapter site: https://smpsny.org/ https://anchor.fm/the-marketing-department