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Designing content for people going through grief episode artwork

EPISODE · Oct 23, 2023 · 41 MIN

Designing content for people going through grief

from The Fourth Wall Content Podcast · host Robert Mills

Helen Lawson is a lead content designer for Co-op Funeralcare and an expert in writing clear content about death and bereavement. Helen talks about the four principles for how they write at Co-op Funeralcare, plus thoughts on using euphemisms, active listening, onboarding and aligning a team around shared values, and doing research and testing content with people experiencing grief.

What this episode covers

Helen Lawson is a lead content designer for Co-op Funeralcare and an expert in writing clear content about death and bereavement. Helen talks about the four principles for how they write at Co-op Funeralcare, plus thoughts on using euphemisms, active listening, onboarding and aligning a team around shared values, and doing research and testing content with people experiencing grief.

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Designing content for people going through grief

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Frequently Asked Questions

How long is this episode of The Fourth Wall Content Podcast?

This episode is 41 minutes long.

When was this The Fourth Wall Content Podcast episode published?

This episode was published on October 23, 2023.

What is this episode about?

Helen Lawson is a lead content designer for Co-op Funeralcare and an expert in writing clear content about death and bereavement. Helen talks about the four principles for how they write at Co-op Funeralcare, plus thoughts on using euphemisms,...

Can I download this The Fourth Wall Content Podcast episode?

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