Designing content for people going through grief
Episode 2 of the The Fourth Wall Content Podcast podcast, hosted by Robert Mills, titled "Designing content for people going through grief" was published on October 23, 2023 and runs 41 minutes.
October 23, 2023 ·41m · The Fourth Wall Content Podcast
Summary
Helen Lawson is a lead content designer for Co-op Funeralcare and an expert in writing clear content about death and bereavement. Helen talks about the four principles for how they write at Co-op Funeralcare, plus thoughts on using euphemisms, active listening, onboarding and aligning a team around shared values, and doing research and testing content with people experiencing grief.
Episode Description
Helen Lawson is a lead content designer for Co-op Funeralcare and an expert in writing clear content about death and bereavement. Helen talks about the four principles for how they write at Co-op Funeralcare, plus thoughts on using euphemisms, active listening, onboarding and aligning a team around shared values, and doing research and testing content with people experiencing grief.
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