Designing Customer-Centric GTM Strategies with Lexi Bohonnon

In this episode James Kaikis sits down with Lexi Bohonnon, Managing Director at Roam, to explore how a solutions mindset in leadership can drive business impact. With a career spanning IBM, Yext, and now Roam, Lexi shares her unique journey from solutions engineering to senior leadership, revealing how solutions-oriented professionals are redefining traditional roles. Lexi and James  highlight the value of putting solutions-minded individuals in leadership positions and the impact it has on GTM strategies. Lexi explains how solutions thinking helps leaders break down silos, align teams, and focus on delivering consistent customer value. She also shares real-life examples, including how integrating SEs into customer success roles helped turn around a difficult client relationship and foster long-term advocacy. Lexi delves into her role at Roam, where she’s challenging traditional go-to-market approaches with a focus on customer empowerment through frictionless buying experiences.  Key Takeaways: Why solutions-oriented leadership drives alignment and customer value. How to integrate solutions thinking into GTM strategies for better results. The impact of self-guided buying experiences on customer satisfaction and conversion. Tune in to hear Lexi share her lessons learned:  (07:20) The power of a solutions mindset in leadership (21:45) Aligning teams and breaking silos with solutions thinking (28:00) Redefining go-to-market with self-guided buying experiences Follow Lexi on LinkedIn: https://www.linkedin.com/in/lexi-bohonnon-818b4418/ More from The New GTM Playbook:  Watch more episodes at: https://www.testbox.com/gtm Subscribe to the newsletter: https://www.testbox.com/subscribe Follow James on LinkedIn: https://www.linkedin.com/in/jameskaikis/