Designing Impact with Debbie Sterling

Could a unicorn pillow or a spinning toy change the face of the tech industry? In this episode, Lindsay Pedersen talks with Debbie Sterling, founder and CEO of GoldieBlox, about how a simple idea to get more girls into engineering turned into a multimedia movement. Debbie shares the story behind building a brand that challenges gender stereotypes in toys, the decision to grow as a for-profit business, and what it takes to stay playful and purposeful as a leader. This is a conversation full of insight, honesty, and practical inspiration for anyone building something with heart. You'll hear them discuss: Representation - the moment Debbie realized how few women were in her engineering classes and how that sparked a mission to change the narrative. Stereotypes - why toys still fall into “pink” and “blue” aisles, and how GoldieBlox is working to redefine what’s seen as “for girls.” Evolution - how GoldieBlox has grown from building toys to creating videos, apps, and games that make STEM fun and accessible. Business model - what influenced the choice to go for-profit and how that decision has shaped the company’s impact and reach. Partnerships - how working with organizations like Black Girls Code is helping to expand access to high-quality, free STEM content. Culture - how the company has matured over time and what it looks like to stay focused without losing its creative spirit. Wellbeing - the simple but powerful habits Debbie relies on to stay energized, present, and effective as a leader. Resources: Debbie Sterling on the GoldieBlox | GoldieBlox Instagram | GoldieBlox YouTube | LinkedIn Lindsay Pedersen - Contact me to tell me who you'd like to hear as a guest! | Connect with me on LinkedIn