Diageo's New Boss Bets Big on Canned Cocktails

Diageos new CEO, Sir Dave Lewis, is banking on canned cocktails to revitalize brands like Guinness and Smirnoff, as the ready-to-drink market surges to over £300 million, with a 17% sales increase in two years. Lewis aims to innovate amid rising costs, pushing products like Gordons gin and tonics and Casamigos margaritas. Despite a market share drop, Diageo is doubling down on this strategy, blending classic flavors with new twists to reclaim market leadership. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/e5a84e0c2d6009f3

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