Dial ‘G’ for Engagement: Why Adding Games to Speed Dial Slots is a Hit with Users

“Content such as games and quizzes on speed dial slots of any digital product see fantastic results. We see a lot of users clicking on the icons of Gamezop to play.” Nikunj Soni, Affinity        Segments: 02:00 – Affinity was one of the earliest ad tech companies in India 05:00 – Helping publishers earn incremental revenue of up to 70-80%   07:00 – Algorithms that identify the right inventory for the advertiser 08:30 – Assigning speed dial slots to Gamezop was a game changer for user engagement     10:00 – Direct advertisers want gamification of ads 10:40 – ‘Refresh’ ads within games to earn more revenue   14:00 – A word for companies that invested in cookie-less solutions 17:00 – How publishers can leverage their data to optimize ad monetization