Die Zukunft der Kundenansprache – mit Oliver Stock

What this episode covers

Wie gewinnen Banken Vertrauen – mit Produkten, Content oder Haltung? In dieser Folge von Tech & Tacheles diskutieren Oliver Stock (Business Punk) und Florian Geiling (Sopra Financial Technology) über die Zukunft der Kundenansprache im Banking – zwischen datengetriebenem Vertrieb, Storytelling und echter Glaubwürdigkeit. ➤ Warum datengetriebener Vertrieb ohne Menschlichkeit scheitert ➤ Weshalb Storytelling Produkte nicht ersetzt – aber Verständlichkeit schafft ➤ Wie Content Vertrauen aufbauen kann, wenn er ehrlich ist ➤ Und warum Kooperation wichtig ist – Disruption aber manchmal notwendiger Moderation: Birgit Hass Produktion: Jessica Thomas https://www.sopra-financial-technology.com

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Frequently Asked Questions

How long is this episode of Tech & Tacheles?

This episode is 19 minutes long.

When was this Tech & Tacheles episode published?

This episode was published on January 20, 2026.

What is this episode about?

Wie gewinnen Banken Vertrauen – mit Produkten, Content oder Haltung? In dieser Folge von Tech & Tacheles diskutieren Oliver Stock (Business Punk) und Florian Geiling (Sopra Financial Technology) über die Zukunft der Kundenansprache im Banking –...

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