Die Zukunft von Marken und Medien - Staffel 2

What this episode covers

In der sechsten Episode der zweiten Staffel sprechen Moderator Daniel Müller und Prof. Dr. Dominique von Matt, Advisory Expert Jung von Matt, über die aktuellen Veränderungen des Brandings und der Medienwelt. Während des Gesprächs gehen sie genauer auf den Trend der Nostalgie und auf den Einsatz von AI in den Massenmedien ein. Die wichtigsten Themen der Folge: 1:08 - Vorstellung Prof. Dr. Dominique von Matt, Advisory Expert Jung von Matt 2:49 - Vorstellung Go4Balance AG 3:29 - Am Puls der Zeit 4:12 - Branding: Stand der Forschung 8:59 - Swissness is key 9:50 - Trend zur Nostalgie 10:59 - Studie zur Verunsicherung im Kaufverhalten 11:44 - Die Veränderungen der Medienwelt durch AI 16:44 - Die Medien bei unterschiedlichen Generationen 18:40 - Veränderung des Medienkonsums in der Gesellschaft 19:28 - Wie wird sich die Medienarbeit mit AI langfristig verändern? In Zeiten von Transformation und Wandel setzt starkes Leadership die Weichen. In spannenden Gesprächen mit internationalen Führungskräften begeben wir uns dorthin, wo der Wandel bereits ins Rollen gebracht wurde.

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Frequently Asked Questions

How long is this episode of Mercuri Urval: Leadership Transformation?

This episode is 22 minutes long.

When was this Mercuri Urval: Leadership Transformation episode published?

This episode was published on February 5, 2025.

What is this episode about?

In der sechsten Episode der zweiten Staffel sprechen Moderator Daniel Müller und Prof. Dr. Dominique von Matt, Advisory Expert Jung von Matt, über die aktuellen Veränderungen des Brandings und der Medienwelt. Während des Gesprächs gehen sie genauer...

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