Dierks Bentley’s Tour Manager Built a Water Brand to Save Music

Chris Thacker is the co-founder and CEO of Stage Water, a canned water brand built for the live music community. He is also a longtime tour manager for Dierks Bentley and has spent decades behind the scenes of the music industry leading teams, solving problems, and keeping major tours moving.In this episode of The Stephan Hogan Podcast, Chris Thacker shares how Stage Water launched, how the company became the official water of CMA Fest, and what most people do not understand about starting a beverage brand.We talk about the real business behind canned water, beverage distribution, co-packing, funding a startup, raising capital, giving equity to investors, building a brand with purpose, and why Stage Water gives back to the creative community.Chris also breaks down what he learned from years on the road with Dierks Bentley, how leadership changes when you are responsible for people, and why building something meaningful requires patience, risk, humility, and belief.This conversation is for entrepreneurs, founders, music industry professionals, artists, managers, creators, and anyone trying to build a business that actually stands for something.Watch more episodes of The Stephan Hogan Podcast for conversations on business, leadership, creativity, faith, ambition, failure, music, and the human stories behind success.verage Brand, Watch Thishttps://www.countrypolitannashville.comhttps://www.studiobank.com/https://stagewater.com/https://www.simonsaysnashville.com/Connect with The Stephan Hogan Podcast:https://www.tiktok.com/@stephanhoganhttps://www.instagram.com/stephanhoganhttps://www.facebook.com/stephanhoganEmail: [email protected] in Nashville, TNProduced: Stephan HoganMavericks Media Co. Production