Digital Deep Dive - Episode 9 - Google impacting global search traffic, and how the best way to spy on your competitors

In this episode, we cover the impact that Google featured content has on overall organic traffic, Bing's ability to trial A/B tests, Instagram's new AR background filter, and the best new tool for spying on your competitors. Relevant links from this episode: Instagram experimenting AR background filter. SnapChat surpases 200 million daily active users. TikTok planning to use AI for generating new music. LinkedIn empowers users to start monetising their skills. Google's "Unwanted Software Policy" being enforced for app ads. Microsoft (Bing) Ads rolls out A/B testing. YouTube keywords with the most total views. Organic search delivering less traffic. The new digital marketing tool to spy on your competitors. As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter: Luke – @DigitalPeddler Lachlan – @LachlanKirkwood