Digital Playbook – Generating Real, Paying Leads From Your Website
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Summary
These days, just having a website for your small business is not enough. Your site needs to be visible and it needs to generate leads that are going to help your business to grow. How can we drive traffic to our sites and also generate profitable leads? Quick fixes, keyword hacks and creating all manner of backlinks are not the way to give your business the visibility it needs to succeed. More than ever before, content is king. So how can you produce valuable content that will not only help us rise up the search rankings, but also convert visitors into customers? For long-lasting, organic results, we need to remember that nothing happens overnight and any SEO company who promises instant results should be avoided. Quality blog posts, great videos and valuable, actionable content will set your business on the right path to the first page of the search results in your niche. Give your visitors an irresistible offer in exchange for an e-mail address and you’ll soon have a captive and relevant audience with whom you can engage in targeted e-mail marketing. Our guest in this episode of your favourite small business podcast is Lindsey Anderson, a web strategist who has spent the last ten years helping small business owners get the most out of their web sites. Her company, Web Impakt, has helped hundreds of clients navigate the ever-changing waters of online business. She is going to share her expertise with us and provide a guide to getting the most out of your online presence. Issue Challenged in this Small Business Podcast Episode: How can we drive traffic to our sites and generate profitable leads? About Lindsey: Lindsey Anderson is an expert in the field of online traffic and leads. For over ten years, she’s been at the helm of Web Impakt, a company that specializes in web design, SEO, social media marketing and PPC management and also provides expert consultation to small businesses. Her site, Traffic and Leads, aims to provide small businesses with complete traffic and lead generation solutions. Lindsey has a wealth of experience in helping businesses achieve tangible results from their websites. Actionable Tips: * Select a social media channel and start posting, especially with video. Don’t be shy, just start posting and let people know that you’re out there, you have a personality and you want to do business with them. * Make sure your website has a lead capture form so you can get that all-important e-mail address. Just start today and your list will grow and grow. * Start generating content. Write long articles, short articles or create some video content. You don’t need to work with an SEO company. Write about your industry, small business or anything else you think your customers will be interested in and soon you will start coming up in the search results in your niche. Be patient and keep writing! Top Quotes: * “Content is king. Google is now so smart at knowing when people are trying to trick the system.” * “Boring, generic websites are just sitting there passively. Add a blog or add an offer and your site will see the benefits.” * “Make sure you have an irresistible offer on your website to capture that precious e-mail address.” * “E-mail marketing helps us keep in indirect contact with our potential clients. When they are ready to do business, yours will be the first name that will come to mind.” * “Any information that we can get from visitors should be considered a win. Even if they don’t make a purchase instantly, you can slowly start marketing your products or services to them.” * “With an e-mail address and the permission to e-mail your visitors, you’re no longer at the whim of Google or Facebook algorithm changes.
First published
08/13/2015
Genres
Duration
31 minutes
Parent Podcast
Learn Marketing Interviews
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