Digital Transformation & AI: What Works, What Fails, and Why Most Companies Get It Wrong

Digital Transformation & AI: What Works, What Fails, and What Most Companies Get WrongWhat does real AI transformation actually look like inside fast-moving companies, and why do so many digital transformation initiatives fail?In this episode of Market Makers, Lauren Henss and Chanté Blough sit down with Malte Kramer, CEO of Luxury Presence, to unpack the realities of implementing AI and digital transformation in ways that actually drive results.From AI adoption and internal systems to search visibility, SaaS evolution, and customer behavior, this conversation explores the gap between what companies say publicly and what execution really requires behind the scenes.They also dive into:• Why most AI initiatives fail after launch• The difference between AI hype and operational execution• How AI search is changing discovery and customer acquisition• Why iteration and feedback loops matter more than speed• The future of AI-native CRMs and SaaS platforms• Why going narrow creates stronger positioning and growth• The role of authenticity in the era of AI-generated search• Whether humans will remain a permanent part of the workflowIf you are a founder, operator, brokerage leader, marketer, or executive navigating AI and digital transformation, this episode offers practical insights on what it takes to adapt, execute, and stay ahead.Listen in to learn why successful transformation is not about launching AI tools. It is about building systems, processes, and experiences that actually work.