Diplomacy and Soft-power to Further North America’s Identity

Public diplomacy, also known as people's diplomacy, includes all efforts to convince targeted sectors and non-state actors of foreign opinion to support a government's strategic objectives. The private sector and the civil society have an increased interest in engaging with foreign citizens and promoting their corporate social responsibility work as diplomacy transforms into a non-traditional form of foreign direct investment. The panel “Diplomacy and Softpower to Further North America’s Identity” dove into the advantages of public diplomacy across sectors and break down ways stakeholders can navigate this new territory. Affiliate: Meridian International Center Speakers: • Teresa Verthein - Salesforce • Brittany Masalosalo - HP • Daniela Michel - Festival Internacional de Cine de Morelia • Rachel Poynter - Department of State, USA • Enrique Acevedo - Journalist, CBS Moderator: Natalie Jones - Meridian International Center