EPISODE · Nov 16, 2023 · 17 MIN
Direct-to-Ill-Informed Decisions
from Snap Decisions · host Brian Marks & John Young
Along with chirping about baby back ribs and untoasted English Muffins, the guys are back in action discussing the current state and impact of Direct-to-Consumer brands. John fires off a new lightning round segment and Brian’s shoots for rarified air with his Hopelessly Unattainable Guest.Key topics & chapter markers (00:00) It’s So Hard to Say Goodbye to Chili’s(01:11) Snap Decision – Brian: DTC zombie brands(04:11) John’s response for reviving old brands(07:31) “Going viral”(09:19) John introduces “Snap Decisions: Lightning Round, Extremely Ill-Informed Edition”(12:45) Come fly with Brian’s Dear Hopelessly Unattainable GuestBackground content“Meet the zombie brands: Why Blue Apron, Allbirds, and others are still alive, only different” - Fast Company“Bringing bankrupt brands back from the dead is big business” - The Hustle“Our blades Are f***ing great” - Dollar Shave Club“The sisterhood of the Stanley tumbler” - New York Times“Baby Back Ribs jingle featuring Boyz II Men” - Chili'sBulls kills the Sixers and Brian’s dreams - Basketball ReferenceConnect with Brian and John on LinkedIn:https://www.linkedin.com/in/brianmarks13/https://www.linkedin.com/in/john-l-young/
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Direct-to-Ill-Informed Decisions
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