Discover how to niche down to separate yourself from the competition with Chris & Tawney Wolters, Fluffy Butt Farms

In this podcast episode, Katie Olthoff from Choplocal sits down with Chris and Tawney Wolters, first-generation farmers who started Fluffy Butt Farms in Michigan. The Wolters transitioned from careers in the airline industry to farming during the COVID-19 pandemic, beginning with chickens and eventually expanding to goats, pigs, and cows. They share insights on their farm's operations, including challenges with raising certain animals, the growth of their business through farmers markets, email marketing, and their goat grazing service. They also discuss their approach to raising niche breeds and maintaining high-quality meat products, emphasizing the importance of ongoing learning and building customer relationships through direct sales and social media engagement.Connect with Fluffy Butt Farms Onlinehttps://www.fluffybuttfarmsmi.com/https://www.instagram.com/fluffybuttfarmsmiLearn more about ChopLocal and ChopLocal University belowhttps://choplocal.com/https://www.choplocaluniversity.com/