DISC’s Data Has Predicted Electrical Sales for 40 Years—Chris Sokoll Breaks It Down

Electrical reps, distributors, and manufacturers—are you making decisions based on real data or just gut instinct? In this episode of Flowing Sales, Chris Sokoll, President of DISC Corporation, shares insights from 40 years of electrical industry data to help reps and distributors stop guessing and start winning. 🚨 DISC has been tracking the electrical market since 1985—yet most sales teams still ignore the trends that determine their success. Chris breaks down: ✅ How DISC’s market data helps reps and distributors find untapped opportunities ✅ Why most sales teams miscalculate market share—and how to fix it ✅ What’s coming in 2025 for electrical distribution & manufacturing ✅ How top-performing reps use NAICS clustering to target the right customers ✅ The single biggest mistake reps have made for decades—and how data solves it The industry is changing—fast. If you’re not leveraging data-driven sales strategies, you’re falling behind. 🔗 Learn more about DISC Corporation: https://disccorp.com/ 📌 Follow Chris Sokoll on LinkedIn: https://www.linkedin.com/in/christiansokoll/