Disruption in the Marketplace with Erin Heit of Golden Grail Technology Corp.

Erin Heit, the Chief Marketing Consultant for Golden Grail Technology Corp. and a corporate development and brand marketing innovator with 20 years of experience working with publicly traded companies to build investor interest and growth joins Enterprise Radio.This episode of Enterprise Radio is in association with the Beverage Industry Channel.Listen to host Eric Dye & guest Erin Heit discuss the following:* Golden Grail strives to be an innovator in the beverage sector. What does that mean and what examples can you site?* Disruption in the marketplace. What is it and why is it important?* Can you please briefly tell us about Golden Grail and what its business objectives are?* Is there a formula you use at Golden Grail to determine what makes a good acquisition?* You have been with a number of highly successful beverage brands in your career. What makes you confident Golden Grail will be successful?* And in speaking about success, can you provide the audience with what you believe and have learned are the ingredients for a chance at success in business?* Your strategy seems to be paying off. Why should potential investors be interested in you now?Golden Grail Technology (OTC: GOGY) is a fast-growing company with a strategic mission to innovate, build and streamline the growth of its beverage portfolio through fiscally responsible investing. The company targets brands that have a proven sales history, loyal consumer following, retail presence and strong value proposition who need assistance to get to the next few levels. Golden Grail has been actively acquiring brands within emerging beverage categories, such as energy, flavored water, sparkling flavored water and bottled spring water. Our robust product offerings reach multiple demographic and lifestyle categories, creating a dynamic, comprehensive and diverse beverage portfolio.After an acquisition, the company utilizes a series of operational technologies to apply its business expertise, fiscal techniques and various manufacturing processes know-how to improve the economics and performance of each brand while advancing marketing and distribution for its beverage holdings. The company’s focus on sophisticated management and development of beverage brands, coupled with its rapidly growing and recognizable portfolio of healthy, functional beverages sets Golden Grail apart as a leader in acquiring and advancing existing beverage brands.ERIN HEIT is a proven corporate development and brand marketing innovator who has spent over 20 years specializing in creating, developing, positioning, branding and selling national and international consumer brands.  When it comes to the development  of emerging businesses, fiscal management and brand building, Erin has a proven track record of success, especially in the beverage vertical, with such recognizable brands as Vitaminwater, FUZE, Celsius and other firmly established names. She worked with these companies from their early-stages and emergence, assisting in their category creation, brand positioning, marketing strategies, distribution and meteoric growth. She was a part of the teams that resulted in two brands being acquired by Coca-Cola for $4 billion and over $200 million respectively. For Celsius, Erin was an integral part of the team that built the company into an investor darling. She helped create and promote the lucrative story that investors locked onto resulting in the creation of a strong and quite prosperous publicly traded entity on the NASDAQ. Beyond her years of beverages experience,