EPISODE · Apr 19, 2024 · 22 MIN
Diversifying Your Digital Marketing with Gibran Nassif
from Make Marketing Make Sense · host Powered by Comfy Stone
Welcome to a compelling episode of Make Marketing Make Sense, where host Josh Owen is joined by Gibran Nassif, the Social Media Manager at AVIXA. This episode dives deep into the essence of experimentation in marketing strategies for 2024, emphasizing the rapid evolution of social media platforms and the importance of staying agile through creative content experimentation. Gibran shares invaluable insights into navigating algorithm changes and leveraging platform shifts to maximize engagement and brand visibility. Highlighting LinkedIn's transformation into a more content-centric platform, Gibran discusses how marketers can seize opportunities to become niche voices through LinkedIn’s evolving features like LinkedIn Live and LinkedIn Live Audio. These tools not only enhance audience engagement but also significantly boost brand awareness. Gibran’s approach combines strategic content repurposing across platforms with a keen focus on audience interaction, showcasing successful experimentation examples that have led to remarkable growth and engagement. The conversation also sheds light on the crucial role of employee advocacy in marketing, suggesting that empowering employees to share company content can amplify reach and foster genuine connections with the audience. Gibran stresses the importance of continuous learning from industry leaders and adapting to new trends, making this episode a must-listen for anyone looking to innovate their marketing strategies in the fast-paced digital world of 2024. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/
What this episode covers
Welcome to a compelling episode of Make Marketing Make Sense, where host Josh Owen is joined by Gibran Nassif, the Social Media Manager at AVIXA. This episode dives deep into the essence of experimentation in marketing strategies for 2024, emphasizing the rapid evolution of social media platforms and the importance of staying agile through creative content experimentation. Gibran shares invaluable insights into navigating algorithm changes and leveraging platform shifts to maximize engagement and brand visibility. Highlighting LinkedIn's transformation into a more content-centric platform, Gibran discusses how marketers can seize opportunities to become niche voices through LinkedIn’s evolving features like LinkedIn Live and LinkedIn Live Audio. These tools not only enhance audience engagement but also significantly boost brand awareness. Gibran’s approach combines strategic content repurposing across platforms with a keen focus on audience interaction, showcasing successful experimentation examples that have led to remarkable growth and engagement. The conversation also sheds light on the crucial role of employee advocacy in marketing, suggesting that empowering employees to share company content can amplify reach and foster genuine connections with the audience. Gibran stresses the importance of continuous learning from industry leaders and adapting to new trends, making this episode a must-listen for anyone looking to innovate their marketing strategies in the fast-paced digital world of 2024. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/
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Diversifying Your Digital Marketing with Gibran Nassif
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