DJ AIRCHECK BRUCE MORROW WABC

September 9, 1968 8pm to 9pm WABC Radio New York City. Morrow began his career in the USA at New York City Top 40 station WINS (AM) in 1959. In 1960, he relocated to Miami, Florida for a stint at WINZ (AM) before returning to New York the next year for the major station WABC (AM 770), another Top 40 station. Morrow's return to New York City came just as rock and roll music was becoming extremely popular among the baby boom demographic, and Morrow found himself on the most powerful radio station on the East Coast at the beginning of the so-called British Invasion. His main competition came from his previous station WINS, which featured "Murray the K," a DJ who claimed an association with the Beatles. Morrow quickly became a success on WABC's teenager-oriented evening shift for 7:15 p.m. to 10:30 p.m., presenting the diverse musical genres of the time (Motown soul, pop, hard rock, surf music, novelty records), as well as advertisements for youth-oriented sponsors like Thom McAn, local clothing outlets in the New York and New Jersey areas, and events such as concerts and drag-strip races. Morrow worked for WABC for 13 years and 4,014 broadcasts until August 1974, when he transferred to rival radio station WNBC