DM Conversations That Convert, Real Goal Tracking, and Why Strategy Beats Mindset

In this episode of Do The Work, we’re breaking down one of the most polarizing topics in online business.. DM conversations and why most coaches are either avoiding them altogether or doing them in a way that kills conversions. We talk through what’s actually working right now when it comes to conversations: warm vs. cold DMs, why leadership matters more than scripts, how humor builds trust, and the simple framework we use to move someone from follower → conversation → call without ending up in the friend zone. Then Terri goes behind the scenes on goal visibility, why annual and quarterly plans fail when they’re not embedded into daily actions, how we keep goals everywhere inside our business, and why being “busy” is often the fastest way to miss your targets. We also answer listener questions around working less vs. working better, mindset vs. strategy when income plateaus, and whether imposter syndrome is actually a signal that you’re missing skills  not confidence. In this episode, we cover:• How to lead DM conversations without being salesy• Why scripts alone don’t work anymore• The 10–15 message rule for qualifying or disqualifying leads• How humor increases trust and conversions• Why goals need to be visible daily — not yearly• The danger of chasing “work less, make more” advice• Why strategy solves problems mindset work can’t• How to reframe imposter syndrome into a growth signalFree ResourceWant our DM conversation framework?DM us on Instagram and we’ll send it to you.About UsCoaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.Connect with UsReuben IG: https://www.instagram.com/reubendriedger/Terri IG: https://www.instagram.com/terridriedger/