Do Companies Effectively Communicate What’s in it for the Employee?

Elon Musk’s takeover of Twitter has ignited much debate, discussion and in some cases, ire over how he’s gone about things. There’s no denying that he is the biggest creator of shareholder value in the history of man, and that he has the ability to make any company he touches great, but so many employees aren’t buying into his mission.   Could this breakdown be nothing more than a communication issue? If the message had come out a bit differently, would the takeover have gone more smoothly?   In this episode of Million Dollar Careers, we talk about why leaders have to be able to express what’s in it for the employee in order to get their buy-in.   Communicating the purpose of the business with employees isn’t an event, it’s a continuing process. -Craig Picken     Three Things You’ll Learn In This Episode    The hard truth about building a great company Turning around a company is no easy feat - why do people in this situation need to get comfortable with being uncomfortable? Why ‘keeping your job’ isn’t enough to get employee buy-in How do companies get their employees to support the changes they are implementing to make the business more valuable? How to make sure the company’s purpose is felt by everyone It’s one thing to talk about the company’s purpose at the annual Christmas party, but how do we weave it into every aspect of the business?   Learn More About Your Host:   Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM’s, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers.   Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.