EPISODE · Feb 21, 2026 · 2 MIN
Do You Need a Website? (The Home Base Strategy)
The "Hub and Spoke" Model:Social media is the spoke. Your website is the hub. All roads should lead home.SEO Authority:Google ranks websites, not Spotify links. If you want to be found for "Best Gardening Tips," you need a blog post with your show notes.The Email Capture:You cannot collect emails on Apple Podcasts. You can on your website.Building an asset you own (List) vs. renting one (Followers).Tools:WordPress: Powerful but complex.Podpage: Automated podcast website builder (highly recommended for beginners).The Domain Name:Buy "https://www.google.com/search?q=YourPodcastName.com." Don't use "anchor.fm/yourname."Build your website for free on: onpodium.com/podcast-websiteMark at onpodium.com
What this episode covers
The "Hub and Spoke" Model:Social media is the spoke. Your website is the hub. All roads should lead home.SEO Authority:Google ranks websites, not Spotify links. If you want to be found for "Best Gardening Tips," you need a blog post with your show notes.The Email Capture:You cannot collect emails on Apple Podcasts. You can on your website.Building an asset you own (List) vs. renting one (Followers).Tools:WordPress: Powerful but complex.Podpage: Automated podcast website builder (highly recommended for beginners).The Domain Name:Buy "https://www.google.com/search?q=YourPodcastName.com." Don't use "anchor.fm/yourname."Build your website for free on: onpodium.com/podcast-websiteMark at onpodium.com
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Do You Need a Website? (The Home Base Strategy)
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