Does Research Make the Best Marketing?

In this episode we interview David Kyle Choe, Director of Product Marketing at a B2B SaaS company. He reveals why research and behind-the-scenes storytelling often outperform polished campaigns in building trust and brand authenticity.What you'll learn in this episode:Why documenting failed experiments and messy processes creates credibilityHow research can become content that strengthens your brandWhat brands like Story MFG, Anthropic, and Huckberry teach us about authentic marketingHow showing obsession and passion makes even “boring” products compellingWhy mistakes and rough edits resonate more than polished perfectionPractical ways to uncover and share your company’s unique process as storyText us what you think about this episode!