Dollars & Sense w/ Pam Cook: The Business of TikTok Dance

In this episode of Dollars and Sense, Pam sits down with professional choreographer and dancer GiaNina Paolantonio to discuss how TikTok has changed the landscape for dancers and the music industry. GiaNina shares how she choreographs viral dance trends, how major labels like Billie Eilish's and Nelly Furtado's now use dancers to promote new music, and how these opportunities are creating a new business model for artists. Whether you're an aspiring dancer, a curious music fan, or just someone who's ever wondered how a short dance clip can become a global phenomenon, this episode offers an insightful look into the business behind the art. GiaNina also opens up about the hard work required to succeed, how she handles online negativity, and what it's like to be on a world tour at just 20 years old. Learn more about your ad choices. Visit podcastchoices.com/adchoices