Don’t be a Yes Person—Ask “why” to qualify leads

Building relationships with experienced sales reps is key to enablement. In turn, when reps feel that investment in their role, they will create a more consistent customer journey, leading to more revenue.How's that for an easy formula to follow?@Devon McDermott, Head of Enablement at @Dandy and a razzle-dazzle enablement leader with a proven track record enabling colleagues, clients, and partners, sat down with us to share the efficiency of leaders highlighting their reps and serving from the back row themselves.Devon's insights will improve your strategy, efficiency, and growth, regardless of your enabling experience.Resources: Forrester & Gartner