“Don’t become the world's worst boss to yourself” with Jo Hooper

In this episode, I’m joined by Jo Hooper, founder of Get Wildly Free, business coach and creator of the Me First Method.Jo spent over a decade climbing the corporate ladder in communications before realising the cost of success: two breakdowns, burnout, and a growing awareness that the system she was working in wasn’t built for her.We talk about redefining what “work” means, unlearning the beliefs that keep us overworked and overwhelmed, and building businesses that feel good, not just look good on paper. Jo shares how she helps people put themselves first in their business, set boundaries that actually stick, and create a way of working that supports mental health rather than harming it.It’s an honest and joyful conversation about permission, beliefs, burnout and boundaries - and a reminder that success doesn’t have to mean exhaustion.What you’ll learn in this episode:The mindset shift from overworking to easeWhat the Me First Method is and how to apply it in your own businessHow beliefs about work, productivity and worth are shaped by societyWhat really causes burnout (and how to stop repeating the cycle)Why boundaries benefit you and your clientsHow to give yourself permission to build a business that fits youAbout Jo HooperJo Hooper is the founder of Get Wildly Free and creator of the Me First Method. She helps founders, freelancers and small business owners design businesses that support their mental health and the life they want to live, without falling back into burnout. Through her coaching and group programmes, Jo challenges the myths around productivity and worth, helping people work in ways that feel good, sustainable, and aligned.LinksGet Jo’s Shit list here.Follow Jo on Instagram: @getwildlyfreeVisit Jo’s website: https://getwildlyfree.co.uk/This podcast is hosted by Fliss Lee, brand coach and founder of Honest Folk, helping founders and freelancers build businesses that work for them.Connect with me on Instagram or Linkedin and sign up to my newsletter.