Don’t Confuse Volume With Value [025]

Do you really need more intake staff—or are you just chasing junk leads?In this episode of The Intake Playbook Podcast, Gary Falkowitz breaks down the myth of understaffing and shows why attribution is the real culprit behind overloaded teams.What You’ll Learn:🔹 Why more staff won’t fix your intake problem🔹 How junk leads bury intake reps and cause burnout🔹 The difference between cost per lead and cost per qualified lead🔹 How to set “abort or scale” rules for lead sources🔹 Why attribution must be reviewed weekly, not quarterly🎧 Before you post that job ad, fix your mix. Listen now.SUBSCRIBE:Apple | Spotify | YouTubeFIND GARY:Instagram: @theintakeplaybookFacebook: @theintakeplaybookLinkedIn: /the-intake-playbookWebsite: intakeplaybook.comJoin The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases.Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue.Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.