DON'T MAKE DECISIONS BASED ON WHAT COMPETITORS THINK | With Mike McKim and Tanner O'Brien | The Business Spotlight

Today's guest of The Business Spotlight is Mike McKim, the Founder and CEO of Cuvee Coffee.During the conversation, Mike shares his journey into entrepreneurship, the what it really means to be first to market, how taking on outside investment isn't always the best call, and much more.Cuvée started as an experiment in craft – one that continues to this day. It began in 1998, when we started building our own direct trade network to ensure higher quality and more consistent access to our favorite coffee. It continued into our world-class lab in Austin, TX where we custom-dial every roast to enhance each unique bean. More recently, our curiosity led us to pioneer Nitro Cold Brew in a widget-activated Nitro can. And then, of course, we just had to go ahead and build the world’s coolest cold brewery. The tinkering never ceases. So, what will become of our next big experiment? Well…you’ll know when we know. Until then, enjoy the coffee.As we conclude, Mike shares his:Key to Success: Discipline and Not Giving UpAdvice to Business Owners: Don't make decisions based on what your competitors thinkBook Recommendations:Extreme Ownership - Jocko WillinkTraction - Geno WickmanCan't Hurt Me - David GogginsBe sure to connect with Cuvee and Mike below:  / mikemckim  https://cuveecoffee.comYou can get in touch with Mike McKim here on LinkedIn:   / mikemckim  🔔 Want your business to be featured as our next Business Spotlight? Book in your FREE podcast slot today via our website:https://www.businessspotlightseries.com#business #entrepreneur #advice #podcast #podcasts #businessowner #businesstips #businesstipsforsuccess #podcasting #growth #businessgrowth #businesslessons #businesslesson #businessessentials #howtostartabusiness #businessstartup #businessstrategy #businesspodcast #motivational #motivation #thebusinessspotlight