EPISODE · May 5, 2026 · 38 MIN
Don’t make these Contractor marketing mistakes
from The Deal Factory · host Jeff Harkness
A prospect gets a referral, checks you out online, and quietly moves on. No call. No second chance. No explanation. Just… gone.In this episode of The Deal Factory, Jeff Harkness sits down with Chad Diller, CEO of Landscape Leadership, to unpack what’s really happening behind the scenes—and why marketing today has less to do with leads and more to do with perception.From AI and search to content, reviews, and storytelling, this conversation breaks down how buyers, customers, and even potential employees are judging your business long before you ever get the opportunity to sell.If you want to stand out, scale, and eventually build something worth buying… this is where it starts.Key Discussion Points:Why most trades businesses are invisible to serious buyersThe real reason your marketing isn’t workingAI vs reality: what’s actually changing (and what isn’t)Why content is now a requirement, not a strategyHow marketing impacts hiring, culture, and growthThe biggest missed opportunity: your existing customersWhy referrals aren’t enough anymoreResidential vs commercial: completely different playbooksHow to choose the right marketing partner (and avoid wasting money)
What this episode covers
A prospect gets a referral, checks you out online, and quietly moves on. No call. No second chance. No explanation. Just… gone.In this episode of The Deal Factory, Jeff Harkness sits down with Chad Diller, CEO of Landscape Leadership, to unpack what’s really happening behind the scenes—and why marketing today has less to do with leads and more to do with perception.From AI and search to content, reviews, and storytelling, this conversation breaks down how buyers, customers, and even potential employees are judging your business long before you ever get the opportunity to sell.If you want to stand out, scale, and eventually build something worth buying… this is where it starts.Key Discussion Points:Why most trades businesses are invisible to serious buyersThe real reason your marketing isn’t workingAI vs reality: what’s actually changing (and what isn’t)Why content is now a requirement, not a strategyHow marketing impacts hiring, culture, and growthThe biggest missed opportunity: your existing customersWhy referrals aren’t enough anymoreResidential vs commercial: completely different playbooksHow to choose the right marketing partner (and avoid wasting money)
NOW PLAYING
Don’t make these Contractor marketing mistakes
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.