Don't Pave the Cow Path: Choosing What to Automate for Maximum ROI episode artwork

EPISODE · Apr 29, 2026 · 53 MIN

Don't Pave the Cow Path: Choosing What to Automate for Maximum ROI

from The Automation Journey | A Podcast from Rocrich AGV Solutions · host Rocrich AGV Solutions

Most automation failures don't start with bad technology. They start with automating the wrong process. Troy Donnelly has spent nearly three decades designing, implementing and operating automated systems - from an automated 3PL to leading Toyota's global autonomous vehicle strategy. In this episode, he shares how to identify which processes are actually worth automating, why redesigning operations before the robots arrive is non-negotiable, and how to avoid the "magic box" mentality that kills so many automation projects. Listen to the full episode now to hear Troy's framework for choosing what to automate, his vendor selection red flags, and the phrase that sums up the most expensive mistake in the warehouse - "don't pave the cow path." Subscribe and follow so you don't miss what's coming next on The Automation Journey. Disclaimer By accessing this Podcast, I acknowledge that Rocrich AGV Solutions LLC ("Rocrich") makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for informational and entertainment purposes only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Rocrich does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. Moreover, Rocrich makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.   ROCRICH EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.   Notice By accessing this Podcast, I acknowledge that the entire contents and design of this Podcast, are the property of Rocrich, or used by Rocrich with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of the Rocrich, which may be requested by contacting [email protected]

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Don't Pave the Cow Path: Choosing What to Automate for Maximum ROI

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This episode is 53 minutes long.

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This episode was published on April 29, 2026.

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Most automation failures don't start with bad technology. They start with automating the wrong process. Troy Donnelly has spent nearly three decades designing, implementing and operating automated systems - from an automated 3PL to leading Toyota's...

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