EPISODE · Feb 28, 2023 · 20 MIN
Don't Screw Up: YOUR LOGO
from Food Chain Wars
It's something rarely talked about, but your brand name and logo does have an impact on the future of your business. Fun fact, Steve Jobs paid the renown designer Paul Rand, $100k to create the logo for NeXT, Inc. Now, I'm not saying you need to drop a large % of your startup capital on your logo, especially in the freelance-art world we live in today. However, it is important that you get the basics right because a bad name and/or logo, can be a ball and chain for a new farm-to-fork startup... In this episode, Blaine and I share past stories of old logos we've since moved on from, and how to make that transition if your business could use a rebrand.
NOW PLAYING
Don't Screw Up: YOUR LOGO
No transcript for this episode yet
Similar Episodes
Apr 11, 2026 ·59m
Mar 19, 2026 ·34m
Mar 5, 2026 ·84m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m