Don't suffer from shorterm-ism

Consumers are spoilt for choice. Confronted with so many shopping options every day, people perform shortcuts in their purchasing decisions. But building brand value is more important than short-term sales results. That's according to Troy McKinna, Co-Founder of Agents of Spring, who identifies four keys to building brand value: find your consumers' most valuable problem; design a clear solution that delivers results; sell experiences that drive profits; and embed memories that last a lifetime. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.