Doug Bentz: The Teal Reimagination and What’s New at the Sharks Pro Shop episode artwork

EPISODE · Feb 19, 2026 · 31 MIN

Doug Bentz: The Teal Reimagination and What’s New at the Sharks Pro Shop

from The Fin Factor · host Paul Sunseri, Aaron Sholl, and Jason Sholl

In this special episode, Paul and Aaron are joined by Doug Bentz, Chief Marketing Officer of the San Jose Sharks. From the SAP Center, we dive deep into the "Teal Reimagination," a multi-year project to modernize the Shark Tank, and discuss how the organization is rethinking the fan experience through connection, comfort, and convenience.Doug also gives us an inside look at the major expansion of the Sharks Pro Shop, upcoming merchandise collaborations, and how the team is preparing for the future with stars like Macklin Celebrini and Will Smith.On this episode:* The Teal Reimagination: Why this is more than just a renovation.* SAP Center Upgrades: Prioritizing guest experience, luxury, and concourse flow.* Sharks Pro Shop: Details on the store tripling in size and new retail collections.* Olympic Buzz: Reaction to Macklin Celebrini’s dominant performance with Team Canada.-- TIMESTAMPS --00:00 - Introduction and Welcome to Doug Bentz00:39 - Renovation vs. "Reimagination" of the Tank02:01 - Starting from the Ground Up: The new Legends Level 03:53 - How a playoff run affects the construction timeline04:28 - The new Sharks Pro Shop will triple in size05:04 - Solving the "Concourse Crowding" problem05:44 - Better Flow: New entrances and walkthrough F&B options 07:00 - Adding new entry points to the upper bowl 07:34 - Influence of other arenas09:18 - New outdoor spaces12:23 - Improvements to Sharks Way13:17 - The Teal Reimagination Website & Sharks Identity16:06 - Entertainment upgrades for other events at SAP Center17:25 - PayPal Park's outdoor venue impact on SAP Center18:59 - San Jose's Arena Entertainment District20:08 - SAP Center's future look as a shark tank21:29 - Luxury box at ice level, penthouse upgrades, new seats23:48 - Upcoming Sharks giveaways26:51 - Merchandise Collaborations and Heritage 2.029:31 - Final thoughts and closingThe Fin Factor is a weekly podcast discussing the San Jose Sharks NHL hockey team. Our episodes are hosted by Paul Sunseri and Aaron Sholl, two avid Sharks fans. Shop our merchandise and sign up for the latest updates at: https://www.thefinfactor.com.Don’t forget to like, subscribe, and hit the notification bell to stay updated on all things Sharks.The opinions expressed in this web series are those of hosts and/or guests alone. Any reference to copyrighted materials is for the purpose of commentary and criticism only. The Fin Factor is not affiliated with the San Jose Sharks, National Hockey League, or its subsidiaries.X: https://x.com/TheFinFactorFacebook: https://www.facebook.com/TheFinFactorInstagram: https://www.instagram.com/FinFactorBluesky: https://bsky.app/profile/thefinfactor.com Reddit: https://www.reddit.com/r/thefinfactorSharks Reddit Discord: https://discord.gg/NYpV4P2 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fin-factor/id1411840950 Spotify: https://podcasters.spotify.com/pod/show/thefinfactor TuneIn: https://tunein.com/podcasts/Sports--Recreation-Podcasts/The-Fin-Factor-p1141578/Hosts: Aaron Sholl, Paul SunseriExecutive Producer: Jason ShollDirector: Jason ShollVFX Opener: Alan2014/VideohiveGFX Effects: EasyEdit/VideohiveSet Construction: Todd ShollMusic Theme: Kristian HabenichtProduction Services: Sholl Media Group LLC http://www.shollmediagroup.com/

In this special episode, Paul and Aaron are joined by Doug Bentz, Chief Marketing Officer of the San Jose Sharks. From the SAP Center, we dive deep into the "Teal Reimagination," a multi-year project to modernize the Shark Tank, and discuss how the organization is rethinking the fan experience through connection, comfort, and convenience.Doug also gives us an inside look at the major expansion of the Sharks Pro Shop, upcoming merchandise collaborations, and how the team is preparing for the future with stars like Macklin Celebrini and Will Smith.On this episode:* The Teal Reimagination: Why this is more than just a renovation.* SAP Center Upgrades: Prioritizing guest experience, luxury, and concourse flow.* Sharks Pro Shop: Details on the store tripling in size and new retail collections.* Olympic Buzz: Reaction to Macklin Celebrini’s dominant performance with Team Canada.-- TIMESTAMPS --00:00 - Introduction and Welcome to Doug Bentz00:39 - Renovation vs. "Reimagination" of the Tank02:01 - Starting from the Ground Up: The new Legends Level 03:53 - How a playoff run affects the construction timeline04:28 - The new Sharks Pro Shop will triple in size05:04 - Solving the "Concourse Crowding" problem05:44 - Better Flow: New entrances and walkthrough F&B options 07:00 - Adding new entry points to the upper bowl 07:34 - Influence of other arenas09:18 - New outdoor spaces12:23 - Improvements to Sharks Way13:17 - The Teal Reimagination Website & Sharks Identity16:06 - Entertainment upgrades for other events at SAP Center17:25 - PayPal Park's outdoor venue impact on SAP Center18:59 - San Jose's Arena Entertainment District20:08 - SAP Center's future look as a shark tank21:29 - Luxury box at ice level, penthouse upgrades, new seats23:48 - Upcoming Sharks giveaways26:51 - Merchandise Collaborations and Heritage 2.029:31 - Final thoughts and closingThe Fin Factor is a weekly podcast discussing the San Jose Sharks NHL hockey team. Our episodes are hosted by Paul Sunseri and Aaron Sholl, two avid Sharks fans. Shop our merchandise and sign up for the latest updates at: https://www.thefinfactor.com.Don’t forget to like, subscribe, and hit the notification bell to stay updated on all things Sharks.The opinions expressed in this web series are those of hosts and/or guests alone. Any reference to copyrighted materials is for the purpose of commentary and criticism only. The Fin Factor is not affiliated with the San Jose Sharks, National Hockey League, or its subsidiaries.X: https://x.com/TheFinFactorFacebook: https://www.facebook.com/TheFinFactorInstagram: https://www.instagram.com/FinFactorBluesky: https://bsky.app/profile/thefinfactor.com Reddit: https://www.reddit.com/r/thefinfactorSharks Reddit Discord: https://discord.gg/NYpV4P2 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fin-factor/id1411840950 Spotify: https://podcasters.spotify.com/pod/show/thefinfactor TuneIn: https://tunein.com/podcasts/Sports--Recreation-Podcasts/The-Fin-Factor-p1141578/Hosts: Aaron Sholl, Paul SunseriExecutive Producer: Jason ShollDirector: Jason ShollVFX Opener: Alan2014/VideohiveGFX Effects: EasyEdit/VideohiveSet Construction: Todd ShollMusic Theme: Kristian HabenichtProduction Services: Sholl Media Group LLC http://www.shollmediagroup.com/

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Doug Bentz: The Teal Reimagination and What’s New at the Sharks Pro Shop

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In this special episode, Paul and Aaron are joined by Doug Bentz, Chief Marketing Officer of the San Jose Sharks. From the SAP Center, we dive deep into the "Teal Reimagination," a multi-year project to modernize the Shark Tank, and discuss how the...

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