Dozie Anyaegbunam: Forget the story, the title is everything

Summary: Follow Dozie Anyaegbunam, Senior Editor at The CMO, as he recalls being a young man in Nigeria with an unhealthy case of shiny object syndrome until his father offers him a valuable yet unorthodox life lesson in the title, not the story, of a book. Correction: The narration of this episode says Dozie works at CMO.com but is actually employed by The CMO. Sorry. Newsletter: Get new episodes of Marketing Under The Influence delivered to your email inbox and stick around for exclusive behind-the-scenes content by signing up for the newsletter. Subscribe today!Dedication: There is no Marketing Under The Influence without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen.Citations and references:Igbo peopleSuper Nintendo Entertainment System (SNES)Nintendo Game BoyStreet Fighter IIMortal KombatThe Beautyful Ones Are Not Yet Born by Ayi Kwei Credits: Narration: Ronnie HigginsExecutive producer: Ronnie HigginsProduction coordinator: Alex BleekerMusic and SFX licensing from: Musicbed, Freesound.orgMusic by: Brad Suggs “Elephant Walk” and BECCAA “Nostalgia”Edited with: Final Cut ProDistributed by: Transistor.fm