Dr Adam Gill: Using behaviour change and ethnography to change the wellness industry and our sustainability efforts

Hello and welcome to STATE OF MIND. I’m Grace Kingswell, I’m a Nutritional Therapist and Lifestyle Medicine Advocate and this is my series all about health, mental wellbeing, state of mind, the environment, creating sustainable practices and finding true connection with yourself, those around you and with nature. I am so unbelievably excited for you to all hear this episode with Dr Adam Gill and the insight he shares into human behaviour, communities, the health and wellness industry and so much more. Adam sheds some serious light onto questions such as why are we all so obsessed with health, why do we care what each other are eating, how can we use behaviour change and ethnography to positively impact environmental change and our culture of action reward that lead us all to the chocolate bar when we feel like we 'deserve' it.  Adam is an ethnographer and the  founder of Wilding, a creative ad agency using ethnography and behaviour change to improve health. He has a PhD in community participation theory and has worked in the NHS and the health and wellness sector to help clients understand more, and action insights to improve services for patients. He has recently founded the creative advertising health and wellness agency, Wilding, which is determined to challenge unhealthy behaviours and to produce relevant and meaningful creative advertising campaigns for clients. He’s all about disruption, what’s on the peripheries and doing things just a little bit differently.I think this episode will answer some of your health industry hang ups, as it certainly answered mine!   Adam can we found online at wearewilding.com and on social @wilding_health For more from me I'm @gracekingswell or gracekingswell.com