Dr Yaniv Zaid – Don't Sell to Your Clients - Make Them Buy

SEASON: 5 EPISODE: 14Episode Overview:Welcome back to the Becoming Preferred Podcast. The show is dedicated to equipping you with the insights and strategies to become preferred. Today, an absolute powerhouse is joining us to share with us strategies and insights to help us with our presentation, sales, marketing and persuasion capabilities.He's a popular author, an international speaker, and a consultant who has empowered countless individuals and organizations to achieve unparalleled success through the art and science of persuasion. His work cuts through the noise, providing actionable frameworks to communicate more effectively, negotiate more strategically, and ultimately, close more deals.Get ready to unlock the secrets of influence, because this conversation is about to change the way you think about communication and impact. Join me for my conversation with Dr. Yaniv Zaid. Guest Bio: Since 2003, Attorney and economist Dr. Yaniv Zaid – “Doctor Persuasion” – an international expert in the field of persuasion, has been a highly sought after consultant and lecturer, teaching others how to improve their marketing, presentation, sales and persuasion skills.He has given over 2,500 lectures and workshops in 4 continents, and provided personal and business consulting services to over 950 companies and businesses in all fields, including banks, insurance companies and financial institutions, communication, cosmetics and pharmaceutical companies, high-tech and real estate companies, factories and product manufacturers, consulting and service companies, academic institutions, government ministries, the security industry, healthcare providers, nonprofit organizations and professional bureaus.The aim of his activity is to improve the marketing, sales, negotiation, presentation, speaking and persuasion capabilities of the managers and employees.Dr. Yaniv Zaid has won 3rd place in the world championship for individual speakers and participated in the semi-finals of the European championship for group speakers.Resource Links:Website: https://www.persuasion.co.il/en/Product Link: https://www.amazon.com/stores/Dr.-Yaniv-Zaid/author/B009SNHYB8?ref=sr_ntt_srch_lnk_1&qid=1741647487&sr=8-1&isDramIntegrated=true&shoppingPortalEnabled=trueInsight Gold Timestamps:02:56 I started writing notes, and the notes became lectures, and lectures became books03:13 The Amazon bestseller list, it's called Public Speaking (in English)04:41 The customers would like to talk about them, not about you05:41 How do your clients think?06:22 Today it is about inspiration and not desperation07:55 You need to be Batman, and not Superman10:13 If you invest in yourself, AI won't replace you11:31 Every expert is a student11:56 Use AI to help you maybe get ideas or something like that, but invest in yourself14:30 It's a tool that's called social proof16:05 You can always become an expert by telling me achievements you've done17:14 If the conference brought this guy to lecture, he is probably an expert18:46 Always think creatively, not competitively20:38 This is the advantage of the digital era, for example: LinkedIn, YouTube, Twitter, Instagram, TikTok, mailing lists23:04 If I exist in the market for 40, 50 years, I need to let's say, evolve all the time, and learn new tricks, new tactics, new platforms all the time in order to stay relevant23:58 Soft selling, I'm not trying to sell you something, I tell you stories, and you buy24:30 There is a line of lectures in the high tech companies, it's called F$%# Up Nights25:21 I'm just offering you stories, and people love stories27:44 I think people think for the short term, not for the long term29:22 We talked about the Know, Like Trust mechanism30:45 The most important rules in sales and marketing is first, love your clients32:56 Find the ideal client and find their problems and needs33:17 Don't try to be someone else, try to be the best version of yourself33:51 The relationship starts when you land that customerConnect Socially:LinkedIn: https://www.linkedin.com/in/yanivzaid/Facebook: https://www.facebook.com/drpersuasionTwitter (X): https://x.com/yanivzaid?mx=2YouTube: https://www.youtube.com/user/YanivZaidInstagram: https://instagram.com/yanivzaidTikTok: https://www.tiktok.com/@yaniv_zaidEmail: [email protected]: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demoRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/Resources:  https://becomingpreferred-podcast.com/resources/