Driving Leads in Fintech Today with Bill Rice

Are you struggling to generate leads in the rapidly evolving Fintech landscape? With buyers increasingly using AI for their search and a surge in competitive pressure, traditional marketing tactics might not be cutting it. Tune into this episode of FiredUp to discover how FinTech companies are adapting their marketing strategies, leveraging AI, and rethinking lead generation to stay visible and thrive with Bill Rice! This week, episode 97 of the FiredUp! podcast is about driving leads in fintech today! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.In this episode of the FiredUp! podcast, Bill Rice shares understanding what works and doesn't work with AI in lead generation and actionable steps you can take right now to make your cold outreach effective. Bill Rice brings over two decades of experience as a founder, executive, and investor in the online lead generation and consumer experience industry. He has a proven track record of creating, growing, and selling innovative companies and platforms. Currently, Bill serves as the Founder and Chief Revenue Officer of Kaleidico, a digital marketing agency specializing in helping mortgage lenders and law firms develop effective lead generation strategies. In addition, he operates as a principal consultant at Bill Rice Strategy Group, leveraging his expertise and network to assist fintech companies in scaling their sales and revenue growth through strategic lead generation.Bill, Morgan, and Nicole discuss:How FinTechs are shifting from traditional user interfaces to embracing Large Language Models (LLMs) and AI agents..The concept of "vibe coding," and how it democratizes the Fintech industry.Why brand is paramount in the AI search era.Why effective cold outreach involves transparent LinkedIn connection requests and parallel emails.How will you adapt your marketing strategy to leverage AI and attract leads in this dynamic FinTech landscape?Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!CONNECT WITH BILL RICE:LinkedInWebsiteMy Executive Brief newsletterCONNECT WITH FIREBRAND:Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.YoutubeLinkedInX (Formerly Twitter)Work with FirebrandApply to Be a Podcast GuestSend us Fan Mail5.5.2026