Driving Sales In Retail Shops

In this podcast episode of Entrepreneurship Lab, my guest is Barbara Clarke Ruiz / CEO of BCSWIRL Inc., who over the years had the privilege of working with global brands like Adidas, Nike, New Balance, ASICS, Walmart, Fila, FUBU, Disney, Jockey, Speedo, Zoggs, Eleven By Venus Williams, and Kohls.In her role as a Design Director at Walmart, she managed six divisions and generated revenues of $750 million per season. As a sales rep for Marika, I closed $40M in sales with a Walmart private label program. In this interview, Barbara talks about her experiences in launching different brands and shares a story of her collaboration with Venus Williams to launch the apparel brand, Eleven by Venus Williams, which required not only Design but also extensive branding, marketing, and product positioning strategy. Enjoy the episode and implement the tips to make your business more successful! Don't forget to subscribe, download and share this episode!